BuildSomethingNobody's Done.
We make the steel and lumber going up across 11 western states. Nobody watches building suppliers — you'll change that. But Western is just home base: you'll run the whole content engine across a family of companies. Video, photo, design, paid ads — amplified by AI.
The Supplier Nobody Shows You
We're trying to become the most recognized brand in our industry — not by being louder, but by being more real, more useful, and more fun than anyone in the space.
We've built an elite strategy and a top-tier website. What we're missing is the person who makes us impossible to ignore: someone who can walk a steel shop with a camera, capture what's actually happening, and turn it into content people can't scroll past. This is a ground-floor seat — you'll own the whole engine, not a slice of it. And here's the honest part: this is a daily craft, not a one-time build. We need a maker who wants to crank it out every single day and never gets bored of the reps.
What You'll Own
Video
Walk the floor daily and capture the real stuff — the funny moments, the builds, the chaos. Cut punchy short-form same-day. Film the comedy bits. Pull the shareable hot takes.
Photography
Shoot stills that make the work look as good as it is — product, jobsite, team, brand. Real photography, not stock handshakes. Build the library everything else pulls from.
Paid Social
Own it end to end: build the creative, launch the campaigns, manage the budgets in Ads Manager, and read the numbers to double down on what converts.
Design & Collateral
Signage, print pieces, ad graphics, the odd one-off. A clean eye for layout — not just motion.
Podcast
Produce the show end to end — edit full episodes, then carve out the 15-second clips that actually travel.
AI, Daily
Turn one shoot into a week of content. Generate b-roll, concepts, and thumbnails. Test ad copy at a speed no solo creator could hit alone. Here, AI is part of the job.
You'll Start at Western. You Won't Stop Here.
This seat creates across a family of companies spanning several industries — different worlds that share almost nothing but a standard. Western is where you're based and where this job is posted; it's roughly 70% of the work, not all of it. The skill that matters most isn't just shooting and editing — it's switching registers without losing the thread.
We're an AI-Forward Company. Use Every Tool We Can Buy.
The Work, Straight
▸ What You'll Do
- Capture the shop floor every day — chaos, builds, deliveries
- Shoot photo and video that feels real, not corporate
- Cut it same-day, then turn it into paid ads you build, run, and budget
- Design the collateral too — signage, print, the odd one-off
- Produce the podcast: edit episodes, pull the clips that travel
- Use AI to move like a team of ten
What You Won't Do
- Post employee birthdays or generic corporate filler
- Ask permission for every single post
- Write reports nobody reads
- Pretend AI doesn't exist
You're The One If…
You've made content on your own — even if your following is small. The work matters, not the follower count.
Something funny happens and your first instinct is to grab your phone.
You can shoot a clean photo, cut a reel, lay out a clean design, and explain why one ad beat another.
You've got a body of work that proves you can run on your own — a reel, a portfolio, a résumé, whatever shows it. We care about what you can do, not years on paper.
AI excites you. You already use it to move faster and you're itching to push it further.
You love the daily reps. Cranking out content every single day is the part that lights you up — consistency is the thrill, not the grind. You don't need a shiny new project to stay engaged.
You can flex across brands — a steel shop one day, a different world the next — without losing what makes it land.
You respect a values-driven shop. You don't have to share every belief we hold — but you honor the culture and create in step with it.
What's In It
Apply As Yourself.
Two ways in — share a resume or a short video (about 60 seconds). Prefer to talk? Link a video and just be real in it. Prefer paper? Link your resume or portfolio. Either way, we care about what you can actually do — not how polished the application looks. Drop one link below.