Built by Contractors, For Contractors
Western Didn’t Start Because We Wanted to “Get Into Lumber”
It started because we were tired of being the contractor on the other side of the counter—getting treated like a transaction instead of a partner.
Where We Came From
Rob and Bruce grew up on job sites with our dad. Houses, pole barns, dirt work, concrete, roofing, remodels — if it was hard, he wanted to do it. That’s where we learned two things:
1) Hard things are normal
2) Excellence matters
Our dad had an attraction to the impossible. The projects other contractors walked away from? Those were the ones he wanted. That shaped us. We learned early that giving up wasn’t an option and that cutting corners wasn’t acceptable.
But we also experienced what every contractor experiences: terrible customer service, products that didn’t meet our quality standards, and suppliers that saw us as order numbers instead of partners.
The Day Everything Changed
Truss quality from suppliers kept slowing our projects down. Warped lumber. Incorrect cuts. Late deliveries. One day our dad finally said:
“This can’t be that hard. We can do it better.”
So we put up a three-sided shed, bought a truss table and a saw, and started building our own trusses — just so we could get the quality we needed to keep our projects moving. One day we were building trusses, the next day we were setting them on a job.
Word got out.
Other builders started asking for trusses. Then they saw the lumber we were using. Then they started asking for lumber.
From Construction to Supply
Around that time, our parents moved to Wyoming. Our dad started a rental equipment and lumber yard combination. The rental side took off, so in 2013 he sold the lumber portion to us three brothers — Rob, Lee, and Bruce.
Lee ran the operation from 2013 to 2016. When he moved back to Virginia, Rob and Bruce bought out his portion — and Western as it stands today was born.
It wasn’t glamorous. Rob and Bruce were still running construction jobs while trying to learn an entirely new industry from scratch—hiring employees, purchasing equipment, fulfilling orders, building systems. We were shutting down construction work while trying to keep food on the table and build something that would actually serve contractors.
We went through rough stretches—really rough stretches—where we questioned if we’d make it.
What We Learned in the Field
We’ve been in the field. We know what 5:30 AM brain feels like. We know the mix of grit, faith, stress, and satisfaction that comes from driving by a project months later and saying, “We built that.”
We know what it’s like to:
- •Hope materials show up right
- •Try to look good in front of the client
- •Deal with suppliers who don't understand urgency
- •Coordinate multiple vendors who don't communicate
- •Get stuck with the wrong materials and no recourse
- •Work long days, come home tired, and wake up to do it again
That’s in our DNA too.
The Supplier We Never Had
As we built Western, we filtered every decision through one question:
“What would we have wanted as contractors?”
We wanted ONE supplier who could handle everything
Not a lumber yard that calls a truss guy, who calls a steel guy, who calls a column guy — leaving us to manage four different companies with four different quality standards and timelines.
Solution: We became vertically integrated. We design it. We engineer it. We manufacture it. We deliver it. One team. One standard. One delivery.
We wanted someone who actually cared about our success
Not order-takers who disappeared after the sale.
Solution: Dedicated account managers matched to your personality and business style. They're your advocate inside Western — solving problems before they reach the jobsite.
We wanted quality we could trust
Materials that show up right, fit right, and make us look good.
Solution: In-house manufacturing with quality control at every step. When you get Western materials, you get our reputation attached to it.
We wanted a supplier who understood the field
People who knew what "I need it Tuesday" actually means.
Solution: We're contractors. We get it. Our inside sales team isn't reading from a script — they've lived your reality.
Our Mission: Change the Industry
Western isn’t just a place to buy components. It’s meant to be the supplier we never had — your backend support, your profit partner, your secret weapon. We’re building systems, training people, and manufacturing products that make you look like a superstar to your customer.
Our Values: E.L.I.T.E.
Everything we do is filtered through our company values.
Excellence is a Habit
We are what we repeatedly do, therefore excellence is not an act but a habit.
Lead Every Day
The best leaders lead every day.
Into the Storm
Face challenges head-on.
Transform Through Simplicity
Simple scales, complex fails.
Empowering Impactful Solutions
We don't sell on price. We solve real problems that matter.
What Makes Us Different
Vertically Integrated Manufacturing
We manufacture trusses (1-86 feet), roll-form steel roofing and siding (7+ profiles, 45+ colors), fabricate laminated columns, and assemble complete packages — all under one roof.
11-State Service Area
12-hour delivery radius from Wheatland, Wyoming. We serve professional contractors across Wyoming, Colorado, Montana, Idaho, Utah, South Dakota, Nebraska, Kansas, New Mexico, Texas, and Nevada.
Builder Appreciation Boxes
Every delivery includes a builder box with free goods for your crew. We appreciate you, and we show it.
3D Design & Engineering
Professional design services with real-time rendering and stamped engineering included. High-volume contractors can even get our design software implemented to close jobs faster.
Custom Finishes
Wood-printed steel, 45+ standard colors, custom profiles. We help you build projects that stand out.
Explore our premium finishes or see how our Pro Program gives contractors an edge.
Built Out of Pain. Built Out of the Trades.
Western was born from the frustration of being on job sites, dealing with suppliers who didn't care, and knowing there had to be a better way.
We're not perfect. But we're contractors who became suppliers because we were tired of the way things were. We built Western to serve builders the way we wanted to be served.
We see you.
We know the grind.
We’re here to make you look good.
Meet the Team
Rob & Bruce
Owners & Founders
We're still hands-on in the business every day. You'll likely talk to us at some point.
Inside Sales Team
Your Direct Line
Dedicated account managers who become your direct line for quotes, problem-solving, and project coordination. We match you with the person who fits your style.
Manufacturing Team
The Build Crew
The crew who builds your trusses, runs our roll-formers, and ensures every component meets Western standards.
Delivery Team
Getting It There
Professional drivers with specialized equipment who get your materials to the jobsite — even the tight ones nobody else can access.
Our Promise to You
We’re building Western to be the supplier we never had. That means:
- We answer the phone
- We solve problems fast
- We deliver what we promise, when we promise
- We make you look good to your customer
- We're invested in your success, not just the transaction
That’s the Western difference.
Let’s Build Together
If you’re a professional contractor tired of dealing with suppliers who don’t get it—welcome home.
Let’s talk about your next project. We’re ready to be the partner you’ve been looking for.
Partner for Profit
Western isn’t just a supplier—we’re your backend support, your advocate, and your secret weapon for building better and faster.
Western Building Supply
Wheatland, Wyoming
Built by contractors. Built for contractors. Built Western.